Brandeis University’s Graduate Professional Studies (GPS) is looking for an industry leader to teach in our Master of Science in Digital Marketing and Design program. Brandeis University is consistently ranked among the nation’s top universities, and our online courses are developed using best practices in online learning.
RDMD 150: Digital Imaging, Video, and Media Production
This course provides an overview of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) including organic, local, and paid results. Course content investigates applications to both B2C and B2B businesses with a focus on technical considerations for achieving high search results and effective return on investment (ROI) for paid listings. Special topics covered include keyword development, landing page optimization, programmatic advertising, implications of AI and Machine Learning, and the future of Search.
Qualified candidates will be proficient in the following areas:
Our small, asynchronous classes comprise professionals from fields such as public relations, communications, graphic design, web development, product management and engineering. Our instructors are experienced practitioners who teach you best practices such as:
This 30-credit Digital Marketing and Design MS program includes required courses in fundamental areas like SEO, digital strategy, multichannel marketing campaigns and conversion rate optimization (CRO). Electives allow you to delve deeper into areas of personal interest, such as digital media production, the psychology of user-centered design and other special topics.
All GPS Masters courses are 10-weeks long and taught asynchronously in the online learning environment with no set days or times for interaction.
GPS Faculty instructors are active practitioners in the industries that align with our programs and have the professional expertise to bring to course discussions and threads. Instructors are part time and work fully online, with no requirement to appear on campus. Our faculty have earned at least a master's degree with many holding terminal academic degrees and industry-specific credentials. Previous experience teaching online is not required; GPS offers a comprehensive training program for qualified applicants.
GPS welcomes applications for its adjunct faculty pool on an ongoing basis. The application process consists of the online application and, if subject matter qualifications are met, a series of interviews at the discretion of the Program Chair and Director of Program Development. Complete your application online.
Graduate Professional Studies Rabb School of Continuing Studies MS 084 Brandeis University 415 South Street Waltham, MA 02453
781-736-8787 gps@brandeis.edu